The finished food fair with its tasting stations

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Case study · Internal food fair

A three-day food fair
for around 600 buyers.

As lead agency we handle the complete planning, organisation and execution – from more than 3,500 product samples to coordinating every trade on site.

Logo LIDL Stiftung
Client
LIDL Stiftung
Occasion
Internal food fair
Our role
Lead agency
Scope
3 days · around 600 guests

The project

The brief

As lead agency we handle the complete planning, organisation and execution of a three-day internal food fair for around 600 international buyers.

Every trade. One smooth process.

From the first floor plan to the finished build-up, we coordinate all relevant areas and trades.

Behind the scenes

From an empty hall to a food fair

Images from build-up, storage logistics and the event itself.

The empty fair floor before build-up begins.
Starting pointThe empty fair floor before build-up begins.
Floor markings to the millimetre: every stand position is measured out before build-up.
PlanningFloor markings to the millimetre: every stand position is measured out before build-up.
The first structures take shape on the fair floor.
Build-upThe first structures take shape on the fair floor.
Our entire trade-fair equipment is stored here, clearly sorted and ready to hand.
Storage logisticsOur entire trade-fair equipment is stored here, clearly sorted and ready to hand.
Logistics routes kept clear, with pallet trucks in position.
RoutesLogistics routes kept clear, with pallet trucks in position.
The prepared hall shortly before it is stocked.
FloorThe prepared hall shortly before it is stocked.
Prepared tasting stations.
TastingPrepared tasting stations.
The finished food fair: structured routes, clearly defined stations, around 600 guests.
The eventThe finished food fair: structured routes, clearly defined stations, around 600 guests.

The result

With well-rehearsed project management and a great deal of attention to detail, we create ideal conditions for a structured tasting.

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Prepared event location

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